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Is CBD oil just a fad with the young crowd?

"As CBD oil continues its ascent in the market, a new study by CBD Marketing in Chicago looked at how consumers across three age groups—baby boomers, Gen X and millennials—are talking about their experiences with CBD oil on social media and other online platforms. Understanding consumers’ opinions as represented in these conversations can impact important business decision-making by CBD oil manufacturers and marketers.


CBD Marketing’s study analyzed 1.3 million U.S. social media posts and other public comments for the period Jan. 1, 2018 to Jan. 1, 2019. Monthly conversations about CBD oil increased steadily over this period and were generated about equally by men (48%) and women (52%).

Baby boomers (ages 54 to 72) and millennials (ages 22 to 37) each generated 41% of the posts, while Gen Xers (ages 38 to 53) represented 18%. Tracked conversations appeared on Twitter, Tumblr, YouTube, Instagram, blogs and forums. Facebook privacy regulations for personal accounts prevented its inclusion." - Jean Ban


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